Music and technological negotiation: new dynamics of production and cultural consumption

Abstract

The connection between music and new media has developed different production methods, other kind of distribution and consumption developed by their audience input. The dichotomy rupture between source and recipient within virtual spaces, has led to creative processes towards networking collaboration with users. That’s why artists can bond with their followers in a direct way and create links which allows them to become the center of social actions. With this connection they have established a virtual community which allows them to expand their influence to make visible their proposals. This article shows a perspective about the role of internet in music distribution in order to use collective intelligence for the movement of digital communication.

Key words: Digital culture, music, collaboration, technological mediation.